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J.J. Rinne


I opened my first Innovative Nutrition store in 2005 as a place that would honor my Lord and Saviour, Jesus Christ, in all of my life and business practices.  I wanted a place in which we were free to help people and be completely honest with people.  Honesty is often a hard sale, especially when other stores, the internet, and advertisements promise products that will be the solution to meet your goals without discussion of what is really going on with your health, lifestyle, or diet.  The illusion can be more appealing than the reality.  However, many people want sustainable results and to know how to achieve those results and how to make adjustments.  I’ve enjoyed teaching people for the last 22 years and helping them in their journeys for health and fitness.




I am a West Texas A&M University graduate, certified personal trainer, and group fitness instructor.

I came to Innovative Nutrition from other sales-based companies in the fitness industry. This is the only store job that I have worked where the goal is truly to help and support the customer. This may be from general advice on supplementation, training and active rehabilitation, diet, or something else entirely.

I enjoy working at Innovative Nutrition. I have the opportunity to help customers with their supplementation, meal planning, and even training methods. Since we do not sell product on a commission basis, this allows me to best advise the customers in their actual needs.



I’ve worked at Innovative Nutrition since fall of 2019. I enjoy working here, not only because of the positive atmosphere, but because of all the knowledge I gain during each of my shifts. I suffer from Chronic Hereditary Pancreatitis, which is an incredibly painful disease that causes irreversible damage to my body, so working out and eating right is essential for my health and wellness. Since starting, I’ve been able to manage my condition while gaining around 10 pounds of muscle. The best part is, I get to share my knowledge of health and fitness with customers to help them reach their goals!




I began working at Innovative Nutrition in 2014. I have battled with my weight since childhood. The owner JJ has supported me in my weight loss battle going from 335 lb. down to 215 lb., at the same time maintaining muscle mass. Over my years of employment at Innovative Nutrition I have enjoyed learning and applying both Biblical and Nutritional knowledge. I have since learned ways to adjust recipes for a more nutritionally balanced products and am happy to share cooking and recipe advice. I am also a West Texas A&M Graduate and Commercial Arts Professional specializing in label and logo design in the nutritional and consumables market. I teach Urban Gardening as the owner of Angel Corners Garden and offer classes and advice on food preservation such as baking, canning and fermenting.