Real Advice for Real People

AMARILLO TEXAS (806) 355-0716

Features

Vitamins and Minerals

Vitamins and Minerals

In stock is a wide variety of vitamins, minerals, and herbs to help with your goals and daily health.

Weight Loss Supplements

Weight Loss Supplements

We can recommend a weight loss supplement for your needs. Chose from Amarillo’s largest and most comprehensive selection available. Nutritional supplementary support designed for your diet needs, are also available in store.

Sports Nutrition

Sports Nutrition

We carry a large selection to assist you in your personal or professional nutritional needs. 

Advice and support for muscle growth, weight gain, or loss, recovery, pre & post workout products available.  

About

Fair, honest pricing, lack of sales pressure, and knowledge to help you get the most from each product set us apart at Innovative Nutrition.

J.J. rinne

After working 5 ½ years for a popular corporation in the supplement industry and another 1 ½ for a franchise store, I had seen a lot within the normal business model that I thought should be different.  There were three things in particular that I wanted to change when I opened Innovative Nutrition.

1) Pricing.  The normal is to have high markups and inflate prices, then give big discounts to fool the customer into thinking that he/she got a good deal.  I thought, “People are smarter than that.”  I decided to have a low mark up and be consistent all the time.  This would prevent me from having the ability to offer huge discounts, but a good everyday price would be appreciated by the consumer. 

2)  Eliminate high pressure sales.  As a consumer, I hated going into a business with a product in mind and being pressured to buy two or three other things.  I wanted to be able to give information and offer suggestions, but allow the customer to choose what he/she wanted.  Also, with no commissions, I remove the pressure from my employees to sell extra items for their income instead of considering what is in the best interest of the customer. 

3) Product information.  Even with 22 years of experience in the industry, my biology degrees, nutrition certifications, and my background in chemistry, I feel like there is always a lot to learn.  I read through scientific journal articles, abstracts, and reviews of clinical trials to learn not only what each ingredient does, but how it works.  By understanding how each thing works, I can have a good idea of what it will work well with, under what circumstances it will work best, what it will interact with, and what it will compete with.  This information will allow me to better help my customers.  I also share much of this information with my employees and discuss the potentials for each product.  I don’t want my customers given a sales pitch, but actual information (even if it is not what they are hoping to hear) so they can get the most from the supplements that they take. 

So, fair, honest pricing, lack of sales pressure, and knowledge to help you get the most from each product set us apart at Innovative Nutrition.

J.J. rinne

coming soon

coming soon

Whole Armour Nutrition is a company focused on producing effective, high quality, Nutrition supplements without sacrificing decency and integrity.gym-bnr-9816

We will begin to produce and publish a video series on nutritional facts and support to assist you in reaching your physical goals. please come back soon for more updates

Our Friendly Staff

Chloe

Chloe

I’ve worked at Innovative Nutrition since fall of 2019. I enjoy working here, not only because of the positive atmosphere, but because of all the knowledge I gain during each of my shifts. I suffer from Chronic Hereditary Pancreatitis, which is an incredibly painful disease that causes irreversible damage to my body, so working out and eating right is essential for my health and wellness. Since starting, I’ve been able to manage my condition while gaining around 10 pounds of muscle. The best part is, I get to share my knowledge of health and fitness with customers to help them reach their goals!

J.J. Rinne

J.J. Rinne

Owner, Over 22 Years Experience in the Sport Nutrition Business.

Dustin

Dustin

Knowledgeable Employee with 2 years experience in the sports nutrition industry, certified personal trainer and group fitness, competitive powerlifter. He is always Happy to Help.

Tiffany Long

Tiffany Long

Specializing in bariatric nutrition and advise.

The person you ask for a recipe to work with your specific diet.

Map

        

Privacy and Cookie Policy

 

INNOVATIVE NUTRITION

7401 SW 45th Ave. Ste 3
Amarillo, TX 79119

CALL US
Phone: 806-355-0716

HOURS
Mon: 9:00AM-7:00PM
Tue: 9:00AM-7:00PM
Wed: 9:00AM-7:00PM
Thu: 9:00AM-7:00PM
Fri: 9:00AM-7:00PM
Sat: 10:00AM-6:00PM
Sun: Closed

GET DIRECTIONS

Email Us

 

innovativelogo_trans2